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Company Overview
CI
HD Hyundai's Bold and
Refined Brand Identity
The newly redesigned HD Hyundai CI embodies the Hyundai spirit best expressed in founder Ju-yung Chung's words of wisdom:
"If there is no road, find one. If you can't find one, pave the way." The brand typeface, HD Font, features clean and
meticulously refined details that enhance recognition over time and establish a consistent brand image.
CI
HD Hyundai Marine Solution Tech's CI
is the core visual element representing the brand image.
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Color System
The HD Green and HD Blue color families symbolize our commitment to
sustainable and smart business practices and future growth.
HD Eco Green
Pantone 802C
C60 M0 Y100 K0
R0 G230 B0
#00E600
HD Heritage Green
Pantone 354C
C85 M0 Y100 K0
R0 G173 B29
#00AD1D
HD Prosperity Green
Pantone 348C
C100 M0 Y100 K30
R0 G130 B51
#008233
HD Discovery Blue
Pantone 287C
C100 M80 Y0 K25
R0 G48 B135
#003087
HD Trust Blue
Pantone 655C
C100 M75 Y0 K60
R0 G37 B84
#002554
Margin Requirements
Maintaining sufficient margins around the CI
ensures maximum visual impact.
Korean CI
English CI
1
Newness
Gothic Modernization
Expresses new dynamism through unexpected geometric cuts within the classic Gothic genre.
2
Empathy
Graceful Curves
Display a humane image with rounded curves and abundant inner space that convey humanity.
3
Simplicity
Geometric Shapes
Composed minimally with clean details suited to the digital environment and neat alignment.
Font Download
HD Hyundai typeface features clean and meticulously refined details,
with increasing recognition over time, forming a consistent brand image.
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